"Ama" is a Spanish abbreviation for "love."
| This applies to when WAMA was on 860. Though it is interesting
to note the current WAMA, on 1550, bills itself as "Radio Amor" (Radio Love). |
| WAUC | Signifies city of license: WAUChula, Florida. |
| WAVV | "The Wave." |
| WAYG | Always Your God. |
| WBAR | Signifies city of license: BARtow, Florida. |
| WBBY | For the moniker, "The Bay." (107.3 FM) |
| WBDN | Signifies city of license: BranDoN, Florida. |
| WBRD | The "Bird." (Sister station was "The Dove.") |
| WBVM | Blessed Virgin Mary. |
| WCBF | We're Christians By Faith. |
| WCIE | Where Christ Is Everything. |
| WCKX | For the moniker, "96 Kix." |
| WCLE | For CLEarwater. |
| WCOF | West Coast Of Florida. |
| WCWR | Wonderful Country Western Radio. |
| After the station changed formats, the calls stood for city of license, ClearWateR, Florida. |
| WDAE | Wonderful Days And Evenings. |
| According to Jeff Miller, the slogan was adopted to match the call. Actually, WDAE was issued
in alphabetical order by the Department of Commerce, between WDAD in Lindsborg, Kansas, and WDAF, in Kansas City. |
| We Don't Always Eat. (Insiders gag line from the late 1950's - early 60's) |
| WDCF | Signifies city of license: Dade City, Florida. |
| WDCL | For Dunedin-CLearwater. |
| WDDV | Variant of WDUV (see below). |
| WDUV | For the moniker, "The Dove." (Sister station was "The Bird.") |
| The popular myth: When the former owners of what is now WBRD (AM) were given an FM construction permit, they weren't too thrilled. This was back in the days when
FM was very much a "secondary" or "experimental" service. It seems, they got the calls WBRD-FM by default. Later though, they reconsidered and wanted something new for the FM station.
But there was disagreement as to what call letters they should get and the paperwork was never filled out by the owners. So, as the tale goes, a secretary seized the opportunity
to fill out the paperwork, and applied for new calls with her initials: D.U.V. If this is true, it would mean "The Dove" moniker
was adopted to match a rather bizarre-looking set of calls! Now the real story from Robert Nelson: The WDUV call letters were filed for in
1973 by Sunshine State Broadcasting Co. Inc. with the help of our Washington atty's office. I was VP & GM of WBRD and WDUV for
more than 30 years. The call letters were a result of a brain storm meeting in the one and only production room. It was
myself and PD Bob Keehn and his wife Donna Valentine who just happened to be the Sales Manager with a real flair for marketing.
Yes we were a mom & pop operation...no I did not come up with WDUV, nor did Bob, it was his wife! I did approve of
it but only after an hour of pros and cons with regards to the war in Vietnam. You heard the term "hawks & doves." That was
the only sticking point. |
| WEBK | For the owner, Elmo B. Knitts. |
| WEZY | Sounds like the format, which was Easy Listening music. |
| WFHH | Fort Harrison Hotel. |
| WFJO | Florida's Jammin' Oldies. |
| WFLA | West Coast of FLoridA. |
| WFNN | Financial News Network. |
| WFNS | FaNS (when the station was all-sports). |
| WFSI | Florida Southern Institute. |
| WFSO | For the dial position: Five Seven Oh. |
| WFTI | We come to you From The Island. |
| WGHB | The owner's initials: George H. Bowles. |
| WGNB | Good News Broadcaster. |
| WGTO | We broadcast Gulf-To-Ocean. |
| WGUL | For the moniker, "Stations of the Gull." |
| WHBS | Holiday Broadcasting System. |
| WHFL | Heartland of FLorida. |
| WHGN | Heralding the Good News. |
| WHVE | Sounds like moniker, "The Wave." |
| WILZ | Sounds like moniker, "Holiday Isles." |
| WINT | Signifies city of license: WINTer Haven, Florida. |
| WINV | Signifies city of license: INVerness, Florida. |
| WIPC | Imperial Polk County (Polk County's official name). |
| WJIS | Joy In Serving. |
| WJQY | "Looked" like the moniker, "JoY 101." (See also WJYW.) |
| WJRB | After WJR Radio. |
| The owner chose the call letters because he was originally from Detroit. We don't know if there's any significance to the "B." |
| WJYW | For the moniker, "JoY 101." (See also WJQY.) |
| WKES | They broadcast from the KESwick Christian School. |
| WKTK | We broadcast Coast-To-Coast. |
| WKZY | KoZY 106.9 FM. |
| WLAK | Signifies city of license: LAKeland, Florida. |
| WLCC | For the moniker, "La Classica." |
| WLCY | Sounds like "Elsie the Cow." (See the WLCY page for info!) |
| WLFF | Sounds like moniker, "Life 6-80." |
| Insiders gag line, referring to aged listenership: "Lifeless 6-80." |
| WLKF | Signifies city of license: LaKeland, Florida. |
| WLLD | For moniker "WiLD 98.7." |
| WLMS | Where the Lord is My Shepherd. |
| WLPJ | Where Love Proclaims Jesus. |
| The slogan was adopted after the station went religious. The original owner, who was from New Jersey,
just rearranged the call letters of WPLJ (FM) in New York, which was his favorite station. |
| WLVU | For the moniker, "The station which loves you." |
| Note: moniker applied to 106.3 frequency and not current 1470 assignment. |
| WMGG | For the moniker, "La Mega" (on 96.1). |
| It should be noted that the calls first appeared in this market on 95.7 and on that
frequency, signified the moniker, "Magic 96." |
| WMLO | MeLloW. |
| WMNF | Member-Sponsored Non-Commercial Fm. |
| WMTX | Resurrected calls in 1999 for the moniker: "Mix 100.7." |
| The calls were previously used in this market when 95.7 went by the moniker, "Mix 96." |
| WNSI | News, Sports and Information. |
| WOKF | Florida's O.K. |
| WOST | For the moniker "COaST 100 FM" |
| WPAS | For PASco County, Florida. |
| WPCV | Polk County's Voice. |
| WPDS | ParaDiSe. |
| WPIN | For PINellas County, Florida. |
| WPOI | For moniker "101.5 the POInt." |
| WPKM | The first three letters were the owner's initials: W.P. Knorr (M). |
| WPLA | Signifies city of license: PLAnt City, Florida. |
| WPLP | People Listening to People (or arguably) PineLlas Park. |
| WPSO | For PaScO County, Florida. |
| WQBN | Sounds like "Cuban." |
| WQSR | Quadra-Sonic Radio. |
| WQXM | With Quality and eXcellence in Music. |
| WRBQ | After engineer Ralph Beaver. |
| Ralph offers this interesting story: "We were looking for some
'cutesy' call letters like 'BB' or 'JJ' or 'KK' and we decided to use 'RB' since they were available. We also just signed on
WRVQ in Richmond, VA and it sounded right. I voted for the 'RB' because they were my initials and everyone else said it
was okay...we were going to call it Q-104 anyhow. I reminded them that 104.7 actually looked more like 105, so
we called it Q-105." If you're wondering what the "Q" stands for, Ralph adds: "The 'Q' radio format from KCBQ, San Diego." |
| WRFA | Radio For America. |
| WRMD | Radio MunDo. |
| WSEB | Suncoast Educational Broadcasting. |
| WSJT | Smooth Jazz Tampa Bay. |
| WSOL | "Sol" is Spanish for "sun." |
| WSPB | Sarasota, Palmetto and Bradenton. |
| WSST | Super Sonic Transport. |
| WSUN | Why Stay Up North? |
| WTBL | We're Tampa Bay's Light. |
| WTBT | We're Tampa Bay's Thunder (103.5). |
| WTIS | We're Tampa's Inspiration Station. |
| WTKN | Now you're TalKiN'. |
| WTMP | For (now former) city of license: TeMPle Terrace (or arguably) TaMPa. |
| WTRL | (Tamiami) TRaiL (Broadcasting). |
| WTSP | Tampa-St. Petersburg. |
| Long since retired from Tampa Bay radio, the calls are still
used by Channel 10 here (and have the same meaning). Other meanings the calls have held over the years: |
| Welcome To St. Pete (From 1940's & 50's newspaper ads) |
| Where The Stars Parade (The mid and late 50's Big Band era) |
| Why Take Sleeping Pills? (Insiders gag line) |
| WTUN | Tampa's UNiversity (Univ. of Tampa station). |
| WTYM | The "Time" Machine. |
| WUGL | Variant of WGUL's callsign. |
| WUKS | For the moniker "Kiss FM." Changed to the more appealing WAKS. |
| WUSF | University of South Florida. |
| WVFM | We play Very Fine Music. |
| WVTY | VarieTY. |
| WWBA | BAy Radio. |
| The calls are being used by a station on 1040 kHz. The moniker
applies to a previous station in St. Petersburg on 107.3 FM. |
| WWBF | Signifies city of license: Bartow, Florida. |
| WWMI | Wonderful World of MIckey. |
| WWPR | The station broadcasts from the Bradenton PieR. |
| WXCR | Classical Radio. |
| WXCV | "XCV" are Roman Numerals for "95," their dial position. |
| WXOF | The station moniker, "Country FOX," spelled backwards. |
| WYNF | For moniker "Y-Ninety-Five." |
| The calls are still in use for a station in Englewood on 105.9. The moniker applies
to a previous station in Tampa on 94.9 FM. |
| WYTA | We're Your Talk Authority. |
| WZHR | Signifies city of license: ZepHyRhills, Florida. |
| WZNE | For moniker "Z-Ninety-Eight." |
| WZRH | Signifies city of license: ZephyRHills, Florida. |
| WZSP | For Zolfo SPrings (C.O.L. is Nocatee) |
| WZZS | Signifies city of license: Zolfo Springs, Florida. |
